Conformity - Elevator

Title: Social Experiment - Conformity - Elevator

Done by: Pamela, Dayana, Ee Chun, Yi Di, Li Zhen, Jing Ting, Maira, Hui Li, Wee Hao

Main Research Question
- Would a person still takes a lift despite a sign stating “out of order”?

Sub Research Questions
- what are the environmental / social factors that affect if a person comply?
- how do the people involved react upon seeing the “sign”?
- why do the people comply / didn’t comply?
- how far would a person investigate whether the lift is really out of order?

Data Collection Methods
- observe- video- interview

Analysis

Subresearch Question 1
[what are the environmental / social factors that affect if a person comply?]
- large groups of people may tend to comply to the sign once one of them sees the sign and walks away.
- passing of message from one person to another regarding the lift breakdown.

Subresearch Question 2
[how do the people involved react upon seeing the “sign”?]
- Most of the people turn away and walk off without even trying to check if the lift is really out of order.

Subresearch Question 3
[why do the people comply / didn’t comply?]
- They didnt doubt the credibility of the sign, they thought the sign was put up by the management.
- they didnt bother much as the stairs is right beside the lift.

Subresearch Question 4
[how far would a person investigate whether the lift is really out of order?]
- From our experiment, all the people did not investigate.

Conclusion
People are easly led away by the sign without investigating its credibility.